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About NTK Initiative
Learn about our mission, vision, and the people
behind the Not The Kids Initiative.
Our Vision
To create a world where every child can enjoy a free, safe, and education-rich childhood, and untouched by exploitation by 2050. We envision societies in which ethical production is the norm, child rights are fiercely protected, and no supply chain is complicit in childhood theft.
Our Position Statement
Child labour is an unequivocal violation of fundamental human rights, and any economic gain built on a child's sweat or lost opportunity is unacceptable. NTK stands at the intersection of policy, commerce,
and community, refusing to let children become collateral damage in the pursuit of profit.
We call on governments to enact and enforce rigorous labour protections, on businesses to integrate NTK standards into every level of their supply chains, and on consumers to demand transparency
and choose products that uphold the rights of children.
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