Ethical Consumption: Supporting NTK's Child Labor Eradication Mission
- Segun Oriowo
- Mar 29
- 1 min read
In today’s world, the issue of child labor remains a heartbreaking reality that many organizations, governments, and individuals are actively working to combat. One such initiative making significant strides in this mission is Not The Kids (NTK), a global campaign dedicated to eradicating child labor by 2050.

NTK has launched a powerful campaign that involves the use of a special sticker on products, signaling to consumers that ethical practices were upheld during production and that no child labor was involved. This simple yet effective initiative aims to raise awareness and encourage ethical consumption among the public. The target audience for NTK is diverse and includes NGOs, government organizations, companies looking to support through corporate social responsibility (CSR) efforts, influential foundations, EU citizens, and individuals worldwide. By engaging with these stakeholders, NTK hopes to garner public support, forge partnerships, secure funding, and ultimately work towards its goal of eliminating child labor. The NTK website serves as a hub for information, resources, and ways to get involved in the mission. Visitors can learn about the impact of child labor, the importance of ethical consumption, and how they can play a role in ending this global issue. Through compelling storytelling, data-driven insights, and calls to action, the website aims to engage a wide audience and mobilize support for the cause. As consumers, we have the power to make a difference with every purchase we make. By supporting initiatives like NTK and choosing products with the ethical production sticker, we can actively contribute to the fight against child labor. Together, we can create a more just and equitable world for future generations.


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